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Infuse I.T. | Tasha DaSilva
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Author: Tasha DaSilva December 12, 2016 20:00 ET Top 10 Semi-Finalists Announced for 14th Annual Small Business BC Awards VANCOUVER, BC --(Marketwired - December 12, 2016) - Small Business BC, the province's premier resource for entrepreneurs, and the Insurance Bureau of Canada, asked British Columbians to nominate their favourite small businesses for...

The holidays are a busy time, by the time January rolls around shoppers are shopped-out, wallets are tapped-out, returns flood in, and profitability seems to vanish as quickly as your time off at Xmas. So how do you maintain growth for Q1?   #1 implement new ideas. If...

Have you tried to start a business in the Okanagan? Maybe you’re toying with the idea of being your own boss, or are in the midst of opening your own store. If so, then you will want to pay close attention to these 4 tips for Okanagan startups. #1. why & what The most important part of your business is the service or product you’re going to provide. New business owners should think of how they can separate their product from the next guy. Why is your product better than the current industry standard? What sets you apart from already established local brands? You should establish your unique idea, and figure out who & why people living in the Okanagan will choose your product over your competitor. ie. Lets say you want to open a local coffee shop, why is someone going to choose you over a brand like Starbucks? Well, someone might choose your cafe over Starbucks because of where you source your beans, the fact that you’re locally engaged, and perhaps you establish more of a personal connection with you customers through loyalty programs & personal touch points. Local engagement is HUGE in the Okanagan with word of mouth being such a large factor to success. #2. who So, you’ve separated yourself from your competitors, you’re certain you can provide a better product, but whom are you selling to? The next step in starting a new business is identifying your target market. You need to be showing what you do differently from your competitors to the people who matter. If you’re a coffee shop marketing your coffee as a better product than your competitor to someone who doesn’t drink coffee, where does that get you? Identify who your target market is, and cater your brands “pitch” to those individuals through targeted lists. This will also help you identify if there is a market for your product in the Okanagan.

Article written by Steve MacNaull, Valley Views business reporter and columnist at The Kelowna Daily Courier Tasha Da Silva works with her brother, Dax. Nothing unusual about family working together. However, Tasha is based in Kelowna and her brother heads up the company in Montreal. The company is Lightspeed, a...